Madewell Products

Madewell Products is an Australian-owned supplier of premium, innovative products for the concrete construction industry. Our brands have been specially curated for their innovation at every stage of concrete construction.

Madewell Products mission is to make the perfect concrete structrue easier, safer and more efficient to achieve, through every stage. From design through to forming, reinforcement, placement, finishing and measuring, we are focused on helping you build concrete floors so straight they defy the curvature of the earth.

Contact Information
T: 03 9770 8491


Madewell Products carry the world’s leading brands, renowned for quality engineering, including MST Form (a revolutionary adjustable formwork system) MST Bar (a world-leading GFRP reinforcing bar), and long-standing leaders like Allen Engineering and MAX USA. And to help you deliver the highest quality projects possible, they offer extensive inhouse knowledge and experience through a Design & Consult service.

Allen Engineering Corporation

Allen Engineering Corporation is a world-renowned innovative leader in the concrete industry, manufacturing a premier line of concrete placing, finishing and paving equipment.

Improves Floor Flatness

Allen equipment is specifically designed to help improve concrete floor flatness, measured by F-Numbers, and improve daily production speed and quality.

Contractor Tough

Each piece of Allen Equipment is designed and built to be “contractor tough” so it can stand up to the most challenging job-site conditions created by concrete contractors.

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Marshalltown is a world leader in manufacturing construction tools and equipment since 1890.

Superior Quality

Offering products for both professional and do-it-yourselfers, Marshalltown is renowned worldwide for quality and innovation.

Dedicated to Innovation

Marshalltown continues making major improvements to its manufacturing processes to ensure it serves its customers for the next 130 years.

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Since 1942, MAX has been recognised worldwide. MAX product engineers concentrate on developing products with highly innovative and durable features to support the ever-evolving needs of the professionals.

The MAX Advantage

The MAX Advantage begins with R&D, engineering and production teams and ends with customers. Based on end-user feedback, MAX continually re-engineers their products to meet real-world demands.

Strict Quality Standards

MAX products are developed in Japan and manufactured in ISO9001 and ISO14001 certified factories. All products are evaluated to meet strict quality performance standards.

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MSB Form

MSB Form is an adjustable formwork solution for the concrete construction industry, designed to be compact, lightweight, and strong for all conditions and applications – commercial, industrial, residential and civil. Improve efficiency and safety, reduce labour and consumables, ensuring a cost-effective business model.

Built to Last

Each frame is designed with the highest quality steel, which is then zinc-plated and powder coated. You won’t need to replace these guys for a long while. All consumables are eliminated, minimising wastage and helping you get the job done quicker, and safer.

Works in any Conditions

MSB Form is designed to work in any conditions – regular soil, clay, sand, rock and more. You can expect maximum results throughout the slab process, whether you’re using MSB Form for slab on grade, fixing down to concrete or plywood.

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MST BAR™ is a trailblazing solution to concrete reinforcement – a glass fiber reinforced polymer composite bar that’s strong, lightweight, sustainable and doesn’t corrode. It’s the perfect alternative to steel.

Non-corrosive, non-conductive

MST BAR™ is non-corrosive and non-conductive. It’s the perfect reinforcement solution for environments exposed to water, salt, humidity, high voltage currents and magnetic fields.

Stronger and Lighter than Steel

A unique threaded surface creates a super strong bond with concrete. No heating up of rebar and loss of strength. 2x the tensile strength of steel and 20x the fatigue resistance. Easy to handle and transport, but extremely durable in any environment – guaranteed to last.

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Prime Exposure

Australian-based manufacturer of premium quality concrete finishing products. Over 10 years, the professional contractors behind Prime Exposure have set out to help concrete contractors achieve the best possible results.

Rigorous Testing

Prime Exposure products have been developed through tenacious attention to technical detail and exhaustive testing in all weather conditions, ensuring the highest quality finish and a product that stands out from the competition.

Labour Cost Savings

When you use Prime Exposure products, you can expect reduced on-site wash off times that result in substantial labour cost savings.

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Madewell Engineering

Madewell Engineering is our engineering service helping you specify and redesign with MST BAR GFRP. You’ll consult with our in-house engineer on how to use MST BAR on your project to maximise all the benefits MST BAR and GFRP have to offer.

Rest assured knowing that you’re working with a team that is committed to integrity and accountability. Our aim is to contribute to an industry that delivers high quality slabs, in sustainable and efficient ways, while making the concreter’s job as easy as possible.

By working with Madewell, you can expect incredible results through premium, innovative solutions such as MST BAR GFRP rebar, and a relentless commitment to customer service.

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